The tools web designers use today are not as important as we think they are. Why? Simply, because in ten years all those CSS3, HTML5 and other tools web developers use will be surpassed. The average lifespan of these new technologies for the web is about five years; this means that a web expert today will be a beginner in a few years time.
This is why it is essential to keep an open mind when designing for the web. Reading and learning constantly is the key to a long term success and growth in development. The tools are not the essential element for a professional web designer; it is the experience and updates that count.
As a web designer you should create your own personal portfolio and not depend exclusively on what your clients provide you with. You should develop your own interesting projects that will be part of your personal experience. Although you will not be gaining immediately from the creation of your personal portfolio, it is an essential element for building your long-term professional career.
All professional web designers should provide their prospective clients with an impressive portfolio and client testimonials when they wish to win a project. So, work on this and create your own projects if you do not have the possibility to find any at the beginning of your career.
It is important to choose a definite field of expertise, as no client will believe you specialize in all fields and can provide quality work too. You should either specialize in design, programming or SEO or other web services, but not in all.
Once you have a good portfolio and have determined which area you will specialize in, you then have to search for projects. Do this carefully, and choose only projects that you are specialized in, in order to provide quality work and enhance your professionalism.
If a project does not feel right, it is better to turn it down rather than make a bad impression on a client, who may propose another more suitable project in the future.
Before you go ahead with a project, it is essential you clearly define all the crucial points with your client, as well as the documents you will need. Your client should clearly understand what it is she or he is receiving from you, so that there are not any problems as you get on with your project. A clear relationship with your client right from the start will lead to a successful result.
When developing and designing a website, the user should always be in your thoughts. Although you may be carried away with design and special effects, all these can be useless if the readers do not know how to use them and cannot relate to the website. Think about what users would want to see on the website and how to make it as user-friendly as possible. Use your client’s experience with his or her customers to help you develop the website around the users’ requirements, and only then work at an effective design.
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