Many designers and businesses have created websites, and hope to have a lot of traffic to these sites. However, all too often people create sites only to have them sit there in cyber space, without any visitors. Have you ever tried to do a web search for your own site, only to find that it does not show up for twenty or so pages? If you are not creating your site with SEO in mind, you might suffer these agonies, and find that no one can actually find your site.
There are many websites out there, which are brilliantly designed, with easy navigation, and very useful information and services. However, if they are not made with search engines in mind, people simply will not be able to find them. Do not risk your site going into obscurity just because you did not plan for SEO (search engine optimization.)
SEO requires using appropriate keywords on a website so that when the search engines index it, they will be able to rank is more highly for those keywords. Optimising your site will raise its page ranking and allow people to view it within the first pages of sites like Google. The higher your ranking is, the more visitors you are likely to get, and the more money you can make from your website.
There are SEO experts out there who will be able to solve all of your search engine related problems for you. However, if you are like most freelancers or small businesses, you probably cannot afford these services. Here are some free SEO tools that you can use to increase the chances that your website will generate traffic.
Market samurai
This is a very useful tool, and it has a lot of different uses. One of the first applications that you will find for it is the keyword research tool. You simply enter the keywords that are related to your website, and it will return some of the top keywords that you can use in your site to help out with SEO.
Market samurai also lets you research websites, which are in competition with your own, and show you information that relates to them. You can then use this information to try and make your website better than the rest, or just gain inspiration from the way that they use SEO.
Rank checker.
This is a simply tool which can be added to Firefox, a popular internet browser, which is also free. If you are going to find out how well your website is listed with search engines, you will have to find out what your page ranking is. Sites like Google, Bing and Yahoo will give your page a ranking, and now you can learn what that rank is.
SEOmoz toolbar
If you are like most people, you have had experience with tool bars for internet browsers. This is a very useful toolbar that you can actually find a use for. It can be used on Firefox or Chrome. When you look at a website, the toolbar will list things like domain and page authority. This will help you to get an idea about how well the page ranks on the search engines.
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