How many web designers have lived through the nightmare of failing to redesign a web site successfully? Most of them probably have at one point or another been faced with the fear of losing committed users because these cannot hitch on to the new design of their favorite website.
The loss of readers who are used to interacting with the previous version of a website is a reality. It is imperative that web designers take into serious account what the real needs of visitors are and what they enjoy the most about the website when the need comes to redesign it.
Choose the Right Way to Redesign
Before web designers even start working on the technical side of the redesigning of a website, other considerations should be made. Keep in mind that the website has its customary users who visit the site regularly and who are used to certain aspects it offers, which make it comfortable for them to browse through it. This is why it is important to consider the visitors very carefully before making any changes.
Interaction with Users can help achieve a better redesigning
Having a user base within a website right from the start can eventually come in handy when you need to find out what people appreciate in the website and what they would like to change. Users’ opinion can help web designers make the right changes when redesigning the website, which is then more likely to be successful. It is important to understand that users may not find it necessary to change certain aspects although you may think it is a good idea. Never change browsing patterns users are used to interacting with.
Find out what current users want as well as new visitors
Although researching the market for strategies to attract new visitors is a good option, it is essential you test your new design on the existing ones as you do not want to end up losing those you already have. The best way to go about redesigning a website and satisfying existing users is to ask them to test a newly designed website, and then conduct a survey to get feedback. This will provide you with valuable information that will help you redesign the website with the assurance that users are going to like it.
Another way to go about introducing a redesigned website is to allow the users to make the change to the newly designed pages when they are ready. Give visitors time to get used to the new applications and allow them to change when they are ready. People do not liked impositions or surprises, so help them through the transition and get used to the new interface. However, there should be a specified date when the change will no longer be transitory but definite.
Ask for Feedback after the Website has been redesigned
Make sure you allow users the possibility to provide feedback even after the changes have been made and allow others to react to the various points, as others may think alike but not openly state the fact.
Respecting the opinion of the frequent users and offering tutorials or tours to help them with the transition will be greatly appreciated by users and attract new visitors to the technologically enhanced and redesigned website.
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