While Google’s Page Rank metric is used most often for search engine optimization ranking, in reality, it is not very clear or helpful. It is supposed to be a way of measuring a web pages popularity, and degree of power when compared to other websites, but does it? First of all, there is no decisive way of figuring out how and why, a web page is ranked as it is. Additionally, it is assumed that a page rank of seven would mean that a website has a high ranking, but that isn’t always the way it is. There are some exceptions, actually quite a few.
To begin with, the page rank data may not be current. It can be up to 12 months old. Popularity is based on when a web page was last ranked. There is no decisive way of knowing exactly when that was. Just because a website was at the top five months ago, does not mean that it is still a true reading. Furthermore, if a web page has a high rank it does not mean it is more valuable or domineering than one that is not ranked, or has a low page rank.
Due to lack of tangible evidence, search engine optimization experts are turning to other means of measuring the metrics of a web site’s effectiveness.
• Social Media:
No matter what the page rank, there are those that believe, how popular a website is on social media, is indicative of how much people like your web site.
• Back links:
The number of other websites that link back to your web page demonstrates popularity.
• Domain Authority and Trust:
The amount of inbound links that point to a web page and the age of the domain are factors that determine how authoritative the domain is. The trust associated with a domain name demonstrates the amount of trusted sites that lead to it.
• Indexing:
If a web site is not indexed, this means Google is not aware that it exists, or that a website practiced inappropriately with search engine optimization. If a web site is indexed it is important to see if in addition to the domain URL, that other pages are indexed, as well. If they are, it is a good indication that a post on the web page will stay indexed.
• MozRank:
Is the same as Google’s Page Rank.
The following tools are a great way of measuring effectiveness of a web pages search engine optimization.
• SEOmoz Toolbar:
Is a free of charge tool bar extension that can be loaded onto Firefox or Google Chrome. It offers many search engine optimization metrics for you to use.
• Open Site Explorer:
Measures URL popularity as well as back links.
• Majestic SEO:
Provides information regarding back link history, distribution of anchor text, back links, and referring domains, etc.
There are a lot more elements than page rank that decide the success of a website search engine optimization. These other methods are more tangible and provide more in depth information.
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