Most designers and internet marketers are aware of the benefits of social networks for advertising. This is all too true for the Twitter platform. Twitter is one of the most widely used social networks in the world, and its popularity is growing daily. The site was recently redesigned, making it even easier to use, and because of this, people are flocking to it more than ever.
Do you want to know how your blog can take advantage of these changes in Twitter? The first thing you have to do is make sure to have a strong presence on Twitter. Doing this is not enough to really take advantage of the application’s popularity. It is very important, but there is even more that you can do to help with your marketing.
Communicating with the Twitter community is definitely going to help drive traffic to your blog, but there are more steps that you can take to get as many viewers as possible. Many people are not aware that they can actually optimise their Twitter accounts for search engines, ensuring that as many people as possible can find them, and hopefully be linked to their blog or website.
The following article contains some tips that should help you to increase your Twitter’s visibility in the search engines.
Profile name and handle
These are two of the most important aspects when you are trying to optimise your Twitter account for SEO. The handle, which is basically your user name, gives your account a URL that search engines will be able to index. The profile name helps to establish your brand and make you identifiable to visitors and search engines alike. You should select choice keywords when you are coming up with both your handle and your profile name. Doing so is the first step towards getting your site recognised by people who are searching online.
Writing your profile
You should research the best keywords for your brand, company, or personal page, and make sure that you use them appropriately in your profile. Your profile works the same as any other text on the internet, and search engines can see it. This is why you should the same SEO rules when writing your profile as you would for any other online text. Make sure that you use all of the available characters that you are allotted for your profile, and use prime keyword density when doing so.
SEO Tweeting
Sure, you only get 140 characters for each Tweet that you make, but you can still add some keywords. The more you use appropriate keywords, the better the chance that the search engines are going to find your Tweet when someone is performing a search. There is a chance that you have done a Google search before and found a Tweet. This proves that using keywords in Tweets does help to get you noticed by search engines. Use some keywords in your Tweets, especially at the beginning.
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