Although you may be an employee in a large company, your personal brand is still important as a mark of professionalism and will give you many other benefits within your company. What a brand of impact does is it gives you a distinguished mark that differentiates you from the rest of the employees. It will give you a definite status, be it a web designer, developer or other and permit people to identify you straight away.
Once you have established a strong brand, your personal creations and work will be recognized and you can work on promoting your personal brand by producing good work. Your brand will allow you to interact with powerful social networks such as Twitter, Facebook and Squidoo to further enhance your professional possibilities.
Brands are usually associated with individual ventures or freelance professionals who are simply promoting their own business and are in no conflict with other brands. While someone who works for a company and has as strong personal brand to promote his or her expertise can present a difficult issue to tackle, as the brand must not be in conflict with their company’s brand. Many companies may feel that because you have your personal brand you are in competition with the company you work with. This is why it is important to make your brand function clear, so as to keep your employer’s mind at rest.
This can be done by making clear that you are not trying to promote your brand to overstep your company, and show your employer that you are using your personal brand to help promote the company and that wherever your brand is published so is the company’s name.
You should also keep up with all events and meetings that can provide extra professional input and new opportunities for innovative ideas and information sources. You can act both as leader in these meetings and a spectator, as they provide a great source of learning and development for career advancement. All the information you gather from these meetings and conferences should be shared with your company colleagues as doing so will help avoid any sentiments of jealousy that may develop within your company and will also provide you with a mentor status.
You can provide information by specifying the different techniques and ideas you have learned by attending a meeting or conference, which includes talking about the various topics that where covered and how this can be implemented as a team within the company. You may also share your experience with your colleagues by stressing how important these meetings and community conferences are for all those within your company, which will surely interest quite a few.
Having your superiors agree to you going out and attending various public meetings and event while representing your company also needs to be solved. You can do this by convincing them how important it is for a company to engage in public meetings as it will boost the company’s image and keep them up to date with trends within their market niche.
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