Many designers believe that a client with a small budget is a waste of time. If you are working for an agency, you might think that a $3000 website is not worth building. However, working with clients who have smaller budgets is a great way to make a living.
Most web designers, especially freelancers, can make a good profit from deals with small budgets. There are many people who own small businesses, who are looking to have a website. A lot of these business owners might be a bit unrealistic about what they expect for this money. People often misunderstand how much work will have to go into making a top quality site. You have to realize that a lot of these expectations are not simply unrealistic, they are just not desirable.
There are a lot of business owners out there who can only afford $3000 or less. Often these people are turned away when they contact design agencies, because their budgets are not large enough. If you have a good system in place, and you work alone or in a small team, you can make your living by dealing with smaller budgeted projects.
Why choose a designer?
People will often contact designers for smaller projects, because they just want something that is easy to use, and looks great. This is why a designer is the ideal person to make these web sites. They will not often need any work from a developer.
People would rather see a stylish and attractive page than something that is made using the neatest code. This is where designers will sometimes have an advantage over developers. The majority of clients will not fully understand why something is well developed, but they know what looks good to them. That being said, the ideal situation would involve both a designer and a developer, working as a team.
Being efficient
If you want to create a high level of profit from your work, you have to be efficient. Ensuring that each step of your process is as efficient and productive as possible and it will ensure that you can make a lot of great quality work quickly. This is the goal when you are trying to make good websites on small budgets.
Making shells
If you want to appeal people on small budgets, try to alter what you are selling them. Instead of attempting to sell completely polished, and ready to be launched websites, try selling website shells. Make the website, along with navigation and pages, and make it custom for their brand. The client will then be able to add any content that they would like, along with other personal touches. If they have any problem, they can come to you for help before launching the site.
If someone has a small budget, they should really learn how to maintain their own site. They have to learn some of these skills anyway, so why not show them how to complete their shell.
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