The common thought these days, especially, within the design field is that all the big clients are global. However, this does not mean that every single profitable project will be found internationally. There are lots of opportunities in your local market place to provide businesses with a sound online presence.
Before going overboard advertising internationally, look into business ventures near you. No matter where you live, there is always someone who could use your services. Try using the following six approaches to find local clients by attracting the attention of business leaders.
Online your list is extremely important, offline it is also a very useful tool, and easier too. To obtain an online mailing list requires a lot of content creation and patience. The point to having an offline the mailing list is not to gather email addresses but to research local business to find clients that don’t have a website or an effective one.
Get Out of Your Comfort Zone
Step away from the computer and make a cold call or go straight to a potential client’s office. Chances are an email would be ignored, but if you made a phone call it could work wonders. If you went directly to the office, you could demonstrate your services and make a sound pitch. If you could save them money, offering to work on a contract basis, they would appreciate knowing that.
Get You Website On Google Local
Optimizing your website for Google Local is a perfect way to get noticed. A lot of businesses still prefer to deal with people that they can meet in person. If you optimize for keywords such as signage design, web design and graphic design you will open the doors to potential clients and leads.
Offer Commissions for Referrals
Most business owners in the same market are a tight knit group. They are constantly speaking to each other, no matter what field. If you were to offer commissions for referrals from business owners, it could supply you with an endless supply of work.
People love to save money, and they also take recommendations from people they know, very seriously. Networking through referrals could save you money as well, in advertising.
Offer to Work For Free
At first it may seem like a scary idea, but if you think about it, you would see that it is a great business decision. Offering your work for free is a way for businesses to get to know you, and they would for sure talk about you to other business owners. Word of mouth is one of the oldest and best ways to expand a business.
Design a Template
Designing a template and pitching it to a business provides security for a potential client. If you approached a client with a template tailored specifically to them, they could visualize what your services could do for them.
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