In 2009, Matt Cutts the head of the Web Spam team at Google, speaking from San Francisco at a WordCamp conference recommended WordPress as being the best blogging platform for search engine optimization. Exactly what had Matt Cutts seen in WordPress that led to him recommending it at such an influential conference, a move that definitely augured well with the WordPress team in terms of marketing their site? Well, from a blogging script, WordPress has definitely evolved to become one of the most flexible yet simple blogging scripts you can ever find thank to its array of features as well as plugins that offer extended functionality. It is not short of any themes that can support any type of portfolio and with WordPress, it is relatively easy to incorporate any type of content to your portfolio from images to videos and articles themselves. WordPress is also able to give your blog or website good search engine ranking so it is very efficient as a writing portfolio. This article gives some tips on the use of WordPress as a freelance writing portfolio.
The most important thing in writing is SEO. You need to make sure that your articles are highly optimized in order to rank well in Google and give you the desired traffic for your articles. To achieve this on a WordPress blog, use categories which are favored by search engines. Make sure that the heading of the categories are keywords in order to further enhance SEO. Make sure to include popular categories. You can also create a custom URL which includes the keyword to enhance your SEO campaign. Try to also use as many keywords as possible on the post heading.
When creating WordPress pages; keep in mind that WordPress is not restricted to blogging. You can be able to use it to create a number of pages which you can use to separate and sort out all your work. You can sort out print and online works using pages and even offer e-books for download at a fee. This is possible by using links to a payment processor. Another example of a page would be having a price list of all the types of your work.
One of the very important things that should never lack on your WordPress freelance writing portfolio is contact information. This information will be important in case someone needs to hire your services. Have this information on a separate page or on your profile page or homepage. You can also provide social networking buttons and profile links for your visitors to be able to follow you up.
The last thing you will need to after creating your WordPress freelance writing portfolio is to market it or expose it. You can do this by having a domain name that identifies you as a writer in business, linking related articles on your blog posts, and using WordPress features such as widgets, tools and banners to create awareness about your wordpress freelance writing portfolio to as many potential clients as possible.
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