Referrals are extremely important as most customers consider advice from people they know of higher value, thus any use of referrals you may be able to get will most likely provide a positive conversion rate for your business.
There are some good strategies you can follow to get referrals and improve your business and you should start working on these if you want to increase sales. The first element in your business you should start working on is that of producing better work. The better the quality and service you provide the more people will talk better about your business. Better results lead to more clients.
Once you are confident that the service you are providing is top quality, you should dare to ask for referrals. It is surprising how much we can miss out on simply because we do not ask. When you do ask for referrals ask for specific references. You can make a checklist for each project, listing the important elements such as datelines, invoicing, customer service etc. and then ask your clients to comment on these.
Many people simply are not aware that they can ask for referrals, thus lose out on an important issue. It is important to know how to obtain these, and the key is to begin to understand how your potential clients relate to you. Ask yourself what type of questions your client may ask you before he purchases your service or product? With these stereotype questions in mind, develop a customer feedback that can serve as a referral.
Make it clear to your clients that you are not looking for more business, but simply seeking their opinion on the service you have given them and an introduction for other people who are not acquainted with your services.
Offering work in exchange for referrals is a good business strategy. Although you may be providing complimentary service it will pay back if you find a big project and long term client. You should provide this exchange in service to clients that are well-connected to reap better results.
If you feel that you have already been well-referenced within your particular industry, try expanding your field and reach out towards different types of customers, or other professionals who can offer referrals for your work. For a web designer, freelance writers are a good option, as they provide a lot of content that can be put online and published in various categories. Do not remain stagnant in your own field, move out of your industry and seek for customers outside.
Your main strategy is to help build a large network of professionals, in which each can refer customers to one another. Not all professionals take care of the same tasks, or some may help your with projects and vice versa. Whenever a professional you know is working with a new client, he or she can suggest your services for another project, they are not up to deal with.
You can do the same for another professional, as this will amplify your range of customers and provide you with other people that can potentially propose your services to a customer you would have missed if you had been on your own.
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