Nowadays, more and more web designers and developers are moving away from projects that involve employers and clients as they consider the financial side does not justify the work load that is involved. They have now decided to work for themselves and create their own range of powerful online properties as well as popular e-commerce stores and other quality online products and services.
If you too, as a web designer or developer, wish to venture into a more independent field of work, there are a few issues to keep in mind before you launch into your new venture.
When you start off on your own you are most likely to be amongst the smaller online business ventures, so you should aim at products that can give you a larger margin of profit. If you want to be successful, you need to concentrate on these e-products that provide a certain category of users with a high quality product that they will be spending money on. Magazines that are created for designers by other designers focus on a specific area of interest, such as the 8 Faces magazine. These products are sold as soon as they are released as they are focused on a specific group of people and they provide essential information.
Before you launch a product it is important to test its profitability. It is a waste of time and money to create, develop and build marketing tools for the product if it will not pay back. You do not want to waste time and money on a bad product, so test the product before you actually create it, by simple methods such as paid advertising. You can test your product by using different kind of search ads by setting up an account with Google AdWords and determining a theoretical conversion rate.
You can create a landing page where people can leave their contact address; so that you can alert them the moment product is available. This will allow you to get a clear picture on how many people are likely to be interested in your product and to decide if it will be a success.
You can also use Google Website Optimizer, which uses simple tools such as split testing, so you can decide which design works best at generating sales from the users visiting the website. If you create some minor changes on your pages using different headlines, buttons and calls to action, you can keep track of these by using different conversion testing tools. There are many tools you can use, some are more powerful than others and others easier to implement, this will depend what it is you are looking for.
Smaller businesses can be more successful than the larger companies online as far as profit margins and values are concerned. This is often because the client is valued and taken care of more personally as well as the ease with which smaller businesses can make last minute changes and fast modifications to their business, thus adapting to fast-evolving trends more rapidly.
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