The current statistics indicate that there is an increased trend in the number of websites developed. Handheld and portable gadgets these days offer internet accessibility and at highly reliable speeds. And since said gadgets are infiltrating the market at a rate never predicted before, an assumption that can be made is that a great proportion of people use the internet- and this means a bigger visitor potential for the websites that are put up. The increased competition for the different kinds of internet audiences we have means a website has to be outstanding in every aspect, so that it can maintain a loyal following from the first day it makes its mark on the internet. For a website to be outstanding there are certain design aspects that it has to satisfy and those are discussed below.
The first is the appearance of the website. This is the first impression that a visitor gets on their very first visit to the site. We all know that second chances are not offered to make first impressions, and this suggests that the site should offer a lot of aesthetics to please the user. The color contrasts should be admirable, the graphics used should be pleasing, and the kind of font used should be consistent throughout the article. Using bolded and italicized text is allowed, so long as it serves to point out part of a text that is different, more important or worth noting. Formality should be maintained in the kind of text, implying that it should neither to be too large or too small, and should not be calligraphic in nature. The overall style used on the website should be professional, even when the site does not aim at maintaining a serious environment.
User-friendliness should be a guarantee that a website offers, and this obliges the web development team to come up with a web architecture that is highly intuitive. Website users are not necessarily uneducated, but they dislike it when they are compelled to think. The navigation system should be easy to understand without first taking a minute to figure it out. If the menu offered a drop-down feature, it should be responsive and fast, to avoid running the patience out of the visitor. The interface of the website should be easy to understand, such that the next time a visitor comes, they know how to go around the site with minimum difficulty.
Finally the content of the website should be relevant. It should be properly arranged in different pages, with each article having an appropriate length. Paragraph breaks are encouraged, instead of continuous prose, because it is strenuous to the eyes, and downright unappealing. The content should be informative, and should be relevant and consistent with the purpose of the site. This means offering material only on the niche it targets, without making any exceptions. Regular addition of fresher content is encouraged, especially when the website records high numbers of incoming traffic, so that repeat visitors are treated to new content for their reading pleasure.
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