One of the best ways for a company to increase their sales is to sell copywriting services. This is a great way for your clients to achieve better results and generate more sales. Additionally, all of your projects will run much more efficiently.
Time is Money
There is more time spent developing copyright for a website than on the actual design of the website. If your company is not involved with the copywriting process you are missing out on over half of the website creation process.
Writing content for the website takes up more time than anything else, from newsletters to blog posts, all of these are great opportunities for your business to add revenue. By providing copywriting services to your client you are keeping in touch with them, which make them more likely to recommend your services.
Choose your Writers Wisely
When it comes to choosing copyright writers it is important to choose wisely. Remember, their work is going to directly affect your relationship with your client. You do not want to hire a writer that is incompetent and insists on keyword stuffing or takes months to write suitable content for the site. If bad copy shows up on your client’s website, you are going to be blamed. Make sure that you choose people to work with that are going to help increase your business, not lose it.
Getting Results
One of the biggest frustrations for copywriters is working on websites that are poorly designed. A well thought out and put together team of people can be very successful in the website design and copywriting process. A quality copywriter will be able to reflect the tone that your client is looking for and deliver work that will improve business for your partners.
How to Select a Copywriter
There are a few qualities that you should look for in your copywriting partner, depending on the type of work that you need to be completed.
Split Testing: for sales copy, look for an individual that has experience working with multivariate and split testing. They should be able to speak about the topic coherently and make suggestions about testing to increase conversion rates.
SEO: It is important to judge a writers capacity when it comes to SEO knowledge. Look carefully at their work and judge how they weave keywords into the topic without losing quality. Keyword selections should be sophisticated and balanced. Try quizzing them on a wide variety of topics as well.
Technical Skills: there are copywriters that are really good, but have poor technical skills. You will want to work with someone that is comfortable working with HTML and can easily work inside your client’s CMS.
Social Media: Have your prospective partner show you how they have succeeded at viral marketing. Simply having an account on Facebook and twitter means nothing, they must be able to use these accounts effectively.
How to Work Copywriting into Your Business
Once you have found a copywriting partner, there are two different ways to go about incorporating this into your business. The first is to sell copywriting services to your clients directly. You will set the price, bill the client, and pay for the copywriting service. You should be able to get decent price discounts and have a very comfortable margin of profit. The second way is through referrals. You will introduce your copywriting partner to your client and then be paid commission from the copywriter for the referral.
How to Double Your Sales
In order to add a copywriting service to your business and be successful, there are a few things you will need to change in your selling process.
1. Always ask: Whenever you are negotiating prices with a prospective client, always ask them if they would be interested in copywriting services as well.
2. Recommend: You will have selected your copywriter because of their skills, so make sure that you share this information with your client.
3. Partner Proposals: Make sure to pass on the details of the client to your copywriting partner whenever the client asks for a copywriting quote. Your copywriter should produce a proposal for your client for free. If you are in charge of billing the client, have your copywriter send the proposal to you first so you can markup the price and then send it to the client.
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