Now that you have good clients who are happy with your web designing services, your next step is to develop and enhance your company. Here are a few suggestions that can get you further ahead than where you are now and develop your enterprise even more.
The first step you can take is, to contact the other companies your client interacts with and discuss a way to work together and better serve the client you have in common. Some companies your client will no doubt be interacting with are accounting services, web hosting, IT solutions and industry groups.
You can set up your own referral agreement, which can give other companies and private concerns an incentive to refer you other projects. Offer discounted rates or even commissions if they send you new clients. Create a referral page on your website and then use it to track down clients asking them how they arrived to your page, in order to find out, which source helped to promote your service.
When you create a referral page keep in mind a few basic issues:
Try and make the system simple to use and avoid complicated conditions for the commissions. Your payment system should be straight forward, both for paying out the commissions and for receiving payments.
Provide all necessary information and try and impress readers as to how your service is excellent, as it provides a good web copy to exploit on their own website, create stickers, t-shirts and other print material.
Keep up your relationship with people, despite the fact they may not visit your website a lot, in order to take advantage of all possible opportunities. Regularly checking your referrals can generate occasions that were not possible beforehand.
Each time you refer your client to a service or buy a product for your client, you can get a very good commission. In fact, at times, you can even make better money by simply reselling or affiliation, as every time you generate a sale you get paid a commission, which is a percentage of the transaction.
Every time you make a sale you are adding value to your business and you are letting your customer know that you also use the product or service you are advising them to use. This is why you should carefully evaluate anything you decide to use the affiliate program with.
Reseller programs offer a higher potential if you want to generate more income as you will be negotiating with the seller and generating actual contracts. How much you will earn really depends on the percentage of your commissions.
Usually resellers will get a higher margin based on the whole amount, while the affiliate programs offer lower margins as they have a fixed percentage.
When you create a reseller program, you will need to watch out for your minimums as you need to be covered if no one is interested in the service or product. It is important you receive good marketing support in order to help you sell the product and service, using good content strategy and ideas.
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